An Rfid-based Crm System in Apparel Retailing

An RFID-based CRM system with intelligent characteristics for apparel retail has been proposed in this paper. It is composed of five functional modules: RFID-based garment information management module, RFID-based customer information management module, personalized recommendation and service module, sales management module, web-based communication and service module. The core function of this system is to identify a customer automatically and make personal recommendation to him/her by using RFID. With the implementation of this system, apparel retailers can achieve the purpose of building up a close but discriminating relationship with each customer.